ADSEL Commercial Electricians – Experience – Expertise - Quality

The experienced team of commercial electricians at ADSEL Electrical Systems Ltd are all fully qualified and registered with EWRB, or are supervised apprentice electricians.

Based in the Auckland CBD, we service the whole of Greater Auckland, specialising in commercial electrical projects, maintenance and repairs, and the installation of IT infrastructure for wireless internet, audio-visual equipment, and security systems.

Our commercial electrical services include:

  • Electrical wiring & rewiring
  • General electrical installations & maintenance
  • Electrical strip-outs & refurbishing
  • Fault-finding, troubleshooting & repairs
  • Switchboard upgrades
  • Automation systems for lighting, AV etc.
  • Lighting, including emergency lighting
  • Data & telecommunications wiring
  • Fibre optic wiring
  • Security system installation, including CCTV cameras
  • Electrical safety inspections & certification
  • Tag & Test

Meet the Team



Ross has over 30 years’ experience in the New Zealand electrical and data cabling industry. After extensive experience in operating as an employed electrician, Ross progressed into owning and operating an electrical company. This sole trade role has evolved over the years into now operating a successful contracting and maintenance company employing upwards of 20 staff. He has managed hundreds of contracts from small residential projects to major commercial and heavy industrial contracts.


Garth commenced in the electrical industry in 1975. Early on he discovered an interest in the pricing side of the business. He has been employed as an estimator in various companies since 1982. He has been involved in the small commercial to large scale commercial and industrial projects.



From England originally, after seven years in New Zealand Adam was headhunted, on a friend’s recommendation, by ADSEL Electrical. Smart friend! His responsibilities include taking jobs through from original quote to completion.

Adam also schedules his own team, who report to him. His job includes taking on the projects after the Account Managers have accepted them, making sure materials arrive on time and are handled safely on site and lodging the necessary documents.

It’s a demanding role that calls for leadership skills plus attention to detail – two attributes Adam possesses in spades.


Originally from South Africa, with 25+ years’ experience, Gavin immigrated to New Zealand in 2016. As the Service Manager at ADSEL Electrical Systems, he is responsible for managing projects, services, maintenance and IQP inspections on emergency light systems. Gavin worked as a fully licensed New Zealand Electrician with experience in commercial, industrial and domestic installations before moving into the Service Manager position. He runs the busy service department with a focus on customer service and satisfaction. He has a strong focus on planning as well as keeping up to date with new trends, innovations and electrical technology. Decisive leadership is displayed when he executes projects with the aim to complete the project as per instructions of the client as well as within the agreed timeframe.



A stint at the Fred Hollows Foundation and working for a wine importer, were Louise’s surprising paths to joining ADSEL Electrical. Her duties involve admin of everything that keeps an office running smoothly, including managing the electrical service team. That makes her a most important person!

With a BSc (Honours) under her belt, Louise is a bright spark (pun intended). After many years with us, she took a well-earned six-month sabbatical in 2016, which she loved. But getting back with her colleagues was also a joy. “The boys are a great team to work with, and ADSEL has a great atmosphere,” she says. We couldn’t agree more.

Why use ADSEL Electrical Systems Ltd for your commercial electrical work?

There are a number of things that set ADSEL apart – when you become an ADSEL customer, you receive:

  • A full range of commercial and industrial electrical services just a phone call away.
  • We listen to your needs – we are problem-solvers, not creators.
  • Quality work by reliable, professional, and registered electricians.
  • A 12-month materials and workmanship guarantee.
  • Quick response – our fleet of vehicles are equipped with GPS so we know who is closest to your business when you need us.
  • The latest technology.
  • 24/7 emergency answering service (excluding public holidays).